The Hook

Published February 27, 2013

In most advertisements there is always a ‘hook’. The purpose of the hook is to get you to make a decision you may not otherwise make.

The hook usually comes disguised as something that is very appealing. Maybe the hook is, “buy two for the price of one.” Or, “buy now and pay no interest for twelve months.” And let’s not forget one of the greatest hooks ever created, “50%, 60%, or 75% off the sale price.”

Can you honestly say you have never been caught by the ‘hook’ and purchased something you otherwise may not have? Of course not, because the hook is specifically designed for that very reason. Much time, resources, and money are devoted specifically to create the most effective ‘hook’ possible.

The religions of the world have also become very good at creating and using the ‘hook’.  They too, expend untold amounts of time, resources, and money creating the perfect hook to catch and draw the world in.

Almost every religion knows there are two things every human being wants in life. They want hope and they want love. The religion that bests ‘hooks’ the world with the hope of love in their lives will draw the most people in.

Knowing this, it is imperative that those whom call themselves a Christian must become disciplined in seeking, learning, understanding, and displaying the love of Christ. How well christians, individually and corporately (the church), apply and demonstrate Christ’s love, will determine how many in this world will be ‘hooked’ by this love. And just as importantly it will determine who, once ‘hooked’, will stay hooked!

Not sure of what Christ love is? One of the best definitions of Christ’s love can be found in the Apostle Paul’s letter to the Corinthian church. Read the entire thirteenth chapter of 1st Corinthians, but pay particular attention to the following verses;

1 Corinthians 13:4-7

New International Version (NIV)

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres.


I challenge you Christian, will you commit right now, to seek the empowerment of God’s Holy Spirit, to better enable you and His church to be the “hook’ of Christ’s love?

And for those readers who have never been ‘hooked,’ but are intrigued to discover and have this love in your life, may I challenge you also? Will you let yourselves be ‘hooked’ by the love of Christ? If the answer is yes, praise God!

With a sincere heart admit you are a sinner, and you want and need God’s love in your life. Believe that Jesus Christ is God who shed his blood and gave His live as the penalty for your sins. Confess your sins and accept Jesus Christ as both your Lord and Savior.

Once you have done this, then you too will be ‘hooked,’ and you too will be drawn to His eternal, perfected Kingdom!

‘HOOKED’ on the love of Christ,


Rev. David Larsen – (Chaplain Compassion Nevada)

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